The dark side of green marketing campaigns
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEingpy4-e9_gj3MJlaspO0s_I8nYrNpCg0qEz9nNEO4H8zgwXKM3yXgrD931GO0ie0tbc40cS9K31hxOk3sni4IMH1kAGf_cBoKlUUVvWilJitvoLyvs_nD2sBOybXNRs-icntKWayCBpY/s200/greenwash11.png)
During the last years, there has been a tendency of including green aspects in marketing campaigns of different companies or institutions. These campaigns are mainly defined to highlight some characteristics of a product or service based on their environmental features, for example non-toxic material content, biodegradability features, recycling possibility, energy efficiency, etc. The main objective: to sell more while creating an emotional link between the green customer and the company with a real environmental commitment behind. This is in theory, the reality is that the green marketing sometimes turns into “greenwashing” which tries to sell a supposed green product that is NOT green. In addition, companies do not have a real environmental commitment or message to transmit. This greenwashing concept is applied by several institutions, governmental entities, NGOs, companies, etc. So now I want to talk about two marketing campaigns -not green- but interesting and funny rep